Currently Director and CEO of the National Student Drama Festival, Kendrick will join HighTide in July. Kendrick has led the NSDF since 2006, during which time she has produced five annual festivals in Scarborough, North Yorkshire, and for 2012 has created the International Student Drama Festival in Sheffield.
Commenting on the appointment, Criona Palmer, Interim Chair of the HighTide Board said:
“It's a reflection on the growing profile of HighTide that an arts executive of Holly's calibre has agreed to take on this new role. Holly is joining the company at an exciting and pivotal phase in its development and the board is confident she and Steven will be able to steer HighTide to even greater heights.”
Kendrick herself is looking forward to the challenges of getting an audience to take risks with new writing.
“Never in the whole of human history has there been fewer reasons to leave the house, with everything you can imagine being streamed, posted, delivered to your door. Despite this, festivals still exist and are essential. They cannot be replicated and they allow the audience to take risks, to go on an adventure, to be part of something in the flesh.”
The chance to work on the Suffolk festival is a real appeal for Kendrick;
“I am delighted to join the HighTide team who produce the most exceptional festival in Suffolk with the most wonderful array of new writing. HighTide is without doubt the future of theatre.”
HighTide’s Artistic Director Steven Atkinson is also looking forward to working with his new joint CEO, having worked together in the past.
“Holly and I have worked together many times at the NSDF where I am a Selector and I have the utmost admiration for her achievements there. She’s a tenacious and gifted producer and I couldn’t wish for a better partner with which to lead HighTide.”
HighTide have recently announced the line-up for their sixth Festival in Halesworth, an expanded programme following the organisation’s success in gaining Arts Council portfolio funding. The Festival runs in Halesworth in May and Kendrick will join HighTide following the International Student Drama Festival that runs 22-30th June and will then partner with Artistic Director Steven Atkinson to lead the company together as joint CEO.
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